Coca-Cola Brand Identification Manual Book

Brand Identification Manuals for Coca-Cola comes in at just over 500 pages with seven manuals spanning 1969–79, hundredsof brand devices, touchpoints, and applications fill its pages. Compiled from archival documents,Brand Identification Manuals for Coca-Cola explores a period in the company’s branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca-Cola “Arden Square,” which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and ephemera. 

• Material: Debossed cover with soft-touch lamination
• Specifications: 528 pages
• Dimensions: 9.5 × 11.5"
• Origin: Italy